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28 October 2026 17:00–17:45
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MS Teams Organized by
Ooho x MArS (Market Access & Pricing Strategy) Webinar: From CE Mark to First Sale?
Market access and commercial launch both start at study design, not after approval.
MedTech companies that wait pay for it twice: once in a study that cannot carry a price argument, and again in a launch that nobody was warmed up for. Dr. Stefan Walzer (MArS Market Access & Pricing Strategy) and Thibault Vandenhove (Ooho) walk the full MedTech go-to-market timeline live, moderated by Lutz Vollmer (MArS).
A moderated discussion via MS Teams with live Q&A.